This is our daily challenge as marketers... to daily (or even hourly where we have the opportunity) convince the public (our very carefully chosen segment of the public) that she cannot live another moment without purchasing your item, proffered at that specific time.
As a retailer (ecomm or brick and mortar, because these principles are all the same) your mission is to create that environment... that situation in which your customer will buy from you at least once... and then buy from you again and again and again.
iOS and privacy is a hot topic right now. We're all jumping through hoops to make FB talk with Apple devices and soon Google will be in the mix.
CAPI and domain verification are a start to bridging paid traffic and visitors. You're in the upper echelon right now, with these technologies in place. Many store/site owners don't even know about these yet.
But what if there were more ways to get traffic that avoided the issue all together?
Robert Collier, one of the Grand Masters of Marketing, had all of marketing boiled down to audiences and messages. Improve just this area and watch your sales increase, your ad costs drop, and your revenues go up up up. Check the upcoming newsletter for more...
Audiences live in a sort of a spectrum. You've got the ones who will click through from an ad, almost no matter what you say. And the other end of the stick are the ones you have to just about beg for a click through.