Four Stages to Automated Sales | Misty Mozejko

Today I speak with Misty Mozejko. Misty is a Business Transformation and Change Management Specialist.

She says about herself, "As we enter this "New World Order” where leadership and executive teams are no longer geographically tied to one hive, my role is to show both corporate and entrepreneurial businesses how to build tight-knit (and happy) global teams who are focused on , communication, organization, productivity and... sales."

In our conversation Misty revealed her COPS formula, which create the four stages to sales automations.

She even gave up a way you can DIY the system... and if you want help with that, you can find Misty at

It's a short and punchy episode. Enjoy!

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Full transcript of the episode:

So because we've got all these other pieces

now sorted out, it's quite fun actually to

then think, okay, let's create a product.

We've got all the other we have to worry

about how to get the product to market.

We've got all the communication organization done.

Let's focus on those sales funnels.

Hey, everybody, welcome to the Traffic Handler podcast.

I'm your host, Amy Biddle.

We're talking about retail marketing here, about

getting new customers and sales and growing

your retail business with Ecommerce.

Today's guest is Misty Mozejko.

Hey, Misty. Hi.

Misty is a sales

and marketing transformation specialist.

So today we're going to talk about Missy's COPS

formula, what it means, what it's for, and how

it will help you run your business better.

Welcome, Misty.

Thank you very much for that stellar introduction.

I'm thrilled to be here.

It's always lovely to chat with you, and

I'm excited to answer some questions today.

I am just excited to be talking to you too.

Misty and I have worked on a couple of different

projects and have a history, and it's just nice to

have you here, Misty, because you're just very talented and

you've worked with a lot of big names and you've

seen a lot of cool things.

So let's talk about your COPS formula, C-O-P-S.

Do you want to give us a little bit of skinny on that?

Okay, so some of the background with where

COPS came from is working with multiple organizations.

So some solo entrepreneurs all the way

up to seven or eight figure organizations.

And they call me and they say, hey,

Misty, we want to make more money.

And I said, that's cool, that's cool. That's cool.

Yeah, totally.

I'm down because I love making money.

I love making money for people, and

I love making money for me.

So it's totally my job. So that's cool.

So I go into their organizations and my sole

focus is their sales and marketing team or the

sales and marketing processes that they have. Right?

So one thing or multiple things that are very consistent with

organizations is that they want all the money and they want

to do all the sales and they want to get to

this next financial milestone that they have laid out.

But some of the foundational problems that they're

running into are preventing that from happening.

So foundational problems include communication,

C. Organization, O. Productivity, P.

And then obviously the last one's, Sales.

So to get to the S part, to get

to the sales part, you have to have good

communication, good organization, and good productivity within your entire

organization to even get the sales bit to happen.

So I come into the organization and those

are the things that we typically work on.

While everyone yells at me and screams at me because they

want to make more money, I have to then work on

those things first so we can get to the money.

So after working with all of the names and

all of the people and all of the organizations.

This is what it's come down to.

And I called it COPS because I'm a bit of a badass.

Yeah, you are.

I can guarantee that is absolutely true.

So I love that.

Let me cut to the sponsor plug real quick and

then we're going to come back and really dissect COPS

and how to make that work for people.

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Okay, I'm back.

So communication starting now, I totally get I

mean, people come to me all the time.

I've got members in my group at the

highest levels, and they want to start with

the S, they want to start with sales.

And in my organization, we do it a

little bit differently because it's all retail.

It's not just one, it's your vertical.

Well, you've worked in a bunch of different verticals, so

everybody wants to start at the end of the formula.

So let's start at the beginning.

Let's talk about communication and

what that looks like.

So a lot of times I'm working with

organizations that either have a few sole full

time contractors or employees and then multiple subcontractors.

And so what ends up happening?

Or maybe their entire organization is a sole

prop and then they have people working for

them, assistance and people just coming in part

time and doing part time hours.

It's a very typical situation.

So a lot of times what ends up happening is

a disconnect with how the team as a unit.

And I say team, even though they are

subcontractors and assistants and all over the world,

how this virtual team is actually communicating.

And so a lot of times projects can start

to take a week, like what should be solved

in a day can be solved in a week

or two or three or just completely forgotten because

the fundamental communication tools have completely failed.

If you're listening to this and you're kind

of thinking, oh, that sounds about right.

The biggest faux paw organizations make is by

doing most of their communication via email.

And you know that I am an email marketer,

but I am deadly against in-team communication.

So internal correspondence happening via

email, that has to stop.

So we have to get proper communication.

So that may be apps that we use.

It might be different types of meetings that we have.

It might be different Google documents

or Google Sheets that we're using.

It's all different depending on the organization.

But as soon as we can free up the

communication, we can start to get closer to where

we need to be a lot quicker.

So if an organization is like,

why isn't this solved yet?

This question should have been

answered, like three days ago.

That's what we have to solve for some time. Absolutely.

That makes so much sense, because how many times even

small teams, you got one guy at the desk and

one guy in the warehouse, and they're not talking.

They're not talking -- a week just to get stuff 20ft away.

It's amazing and it's frustrating.

I ran my own brick and mortar business for 15

years, and I can see where the disconnects happen.

And if you're not completely focused on it 100% of

the time, you don't mean for it to happen.

It just things just kind of get away from you. Right.

Because you're busy doing all the other things.

So bringing someone in to streamline those processes, so it

becomes second nature to communicate in a certain style is

really valuable, and everyone gets heard, and then they don't

hate you, and then they won't leave.

So there's other things that

happen with communication as well. Absolutely. Right.

So in physics, they call that entropy.

But you're just, like fighting this

whole system of everything falls apart.

So everything falls apart.

Everything is dissolving all the time.

But once you have the systems in place that

you're talking about, then people, they use the system.

The system is the thing that

fights the entropy, not the people.

So that's brilliant what you're talking about. Cool.

All right, so how about the O?

Let's go to O, the big. O, yes.

So organization means different things for different

people, and there's different levels of organization

for different size of teams.

So this can be quite unique

for each individual in each organization.

But basically what it comes down to is when

I'm working with small teams, maybe emerging businesses, and

they've just been, like, in start up mode. Right.

And they're just flying by the seat of

their pants, and every person on the team

has everything stored on their own individual computer.

I know, I knew that you would get that reaction.

I knew I'd get that reaction. Yes.

This is what we're finding. Right?

So there has to be a collective space, whether

it's Google Drive or whether it's something else. Right.

There has to be a collective space that is organized

properly and that somebody on the team is in control

of it because you can't just have everyone jumping stuff

in, and then it's going to be fine.

So this is what it comes down to is

bringing a massive attention to where is everything stored.

How are you organizing it?

Who have you put in charge of the system?

So that's the stuff.

And then on the other side of the coin is, how

are you organizing the stuff that has to be done?

So you've got, say, like, you put Google Drive

in place, everything is cool, you got it organized,

but all that stuff has to do something.

So how are you organizing

monthly, quarterly, yearly activities?

How are you putting in place?

How are you assigning things.

There are multiple ways to do it, but basically organizing

all the pieces and then organizing all the people.

Now super unique to each team.

So that's a big one for most people.

But as soon as that organization gets under control and

everyone knows where to find stuff and everyone knows what

they're doing, the P part is pretty good.

You can get to the P pretty easily.

Yes, absolutely.

That makes a ton of sense because

the O could also be ownership.

So organization and ownership work together,

and that moves you very neatly.

This is not your first time talking about this.

This moves you very neatly into P.

Well, this is the thing, right.

So productivity is one of the things.

Again, it's sort of like that communication issue.

You want this thing solved in 20 minutes,

and it could the thing the problem.

The issue could have been solved in 20 minutes,

but because all these other things aren't working, it's

taking a week or two weeks or three to

get, like a simple thing fixed. Right.

And so when we've got the communication, we've got

the organization and we've got an ownership, then all

of a sudden, productivity starts to happen. Right.

And there are other apps that we can put in place.

There's a ton of productivity apps out there.

I use all of them all the time.

My children use them at this point.

So there's a ton of apps that we can put

in place to assist the communication, to assist the organization

and to make sure the productivity is right on point.

So this is a big part of what slows organizations down.

Startups don't like being slow.

Therefore, it really frustrates them when they are

being slow through no fault of their own.

But, yeah, they're all kind of

layered on top of each other.

And so we get this productivity, and everyone

on the team knows what they're doing.

Everyone knows how to communicate with each other.

They're getting their stuff done.

Tasks are being checked off, everyone's happy, and

then we can start to focus on the

actual money to keep your business alive, right?


And that productivity thing, that's key.

I love how all of these steps build one on the other.

And you have to start with communication.

You have to start with you really have to

start at the beginning because there's a cascading effect

of the success of one layer moves very neatly

into the success of the next and so on. It's great.

It's good.

So what happens when it's all a fine tuned machine?

Well oiled, everything's working.

Do you make a bunch of sales?

I mean, is that a natural thing? Yeah.

So once you've got your communication, organization and productivity

down, now you have the room and the time

and the energy to focus on the sales piece.

The sales piece is how to automate your sales funnel

or what product are you going to create and how

are you going to do the email marketing for it?

So because we've got all these other pieces

now sorted out, it's quite fun, actually, to

then think, okay, let's create a product.

We've got all the other we have to worry

about how to get the product to market.

We've got all the communication organization done.

Let's focus on those sales funnels, and then

we can start to build out whatever the

service is or the product is.

We start to build those funnels out, start

to develop those products, start to get those

affiliates going, whatever it is, and then we

can start to focus on the money. That's great. Okay.

So there's stuff that happens inside of

each one of these segments as well.

Sales doesn't just mean well, I've got

communication organization and productivity nailed down.

Sales is just a byproduct. It's not.

So each one of those things has subsets elements

inside of each one to make them happen.

So one of the things that knowing tools.

So one of the things you and I talked

about yesterday was that you're kind of moving from

one way of working with people to another.

I'll have in the show notes how people can

get a hold of you to learn more.

But do you want to talk about kind of offering? Yeah.

So I work with various organizations, and it

really depends on where they're coming from.

I do love to focus on female leadership

and female entrepreneurs and women in business.

We've both been in that background. That's right.

I will work with men as long as they are not

their heads or have their brains in the right spot.

So that's kind of my preference.

One of the major things is

the program that I run through.

It's definitely a four to six month

program, and it's a retainer style program,

but the organization has to want transformation.

They have to be at a point where they're like, I

have enough money to pay for Misty, first and foremost.

But I have the energy and I have the

team that's going to really benefit from her services.


Typically I work with teams.

It can be anywhere from a team of, say, four to

five all the way up to giant corporate style teams.


It's dependent on the size of the

team and what they're up to.

But the number one thing is they must have

identified, okay, we have problems here, and we need

someone to come in and fix it all up.

Yeah, absolutely.

So as far as that awareness spectrum, how

do they know they have a problem?

I think they are incredibly frustrated.

I think frustration is the biggest problem.

Knowing that they're not moving fast enough.

That's usually the biggest sign that things

are not working appropriately within your business.

If you are frustrated by the speed of things or

you're not making enough money or it's just difficult and

overwhelming to write an email marketing sequence like you're feeling

like the weight of the world is on your shoulders

and you don't know how to fix it.

That's a big red flag.

You're not supposed to be able to

fix it, though, because the business owner

perspective versus my perspective is very different.

They're in the weeds as they should be working

on working on the little bits and pieces.

And I'm at 10,000 feet saying, okay, we've

got to change all these things around.

So if it's the weight of the world feeling the

frustration of just not knowing how to fix things, that's

typically a good indicator that you need an expert to

come in and kind of sort things out. Absolutely.

No, that makes a ton of sense.

So we're coming to the end of our conversation.

Is there anything you haven't talked about

today that you really wanted to say?

Like, oh, I've got to remember

to tell Amy's retailers this.

I think the biggest point is if there is

frustration inside your business or you're finding that things

that just aren't working the way you anticipated them

to work, just take a step. Right.

Grab a drink, a coffee, a tea, something stronger.

Sit down and write down on a piece of paper. COPS.


Communication, organization, productivity and sales.

And then give yourself a score out of ten.

Say, okay, how do I think my team

or my company is doing with communication?

And if it's anywhere below, like

a seven, get some help.

But look at it from this. It's hard.

But try to pull yourself up to 10,000 feet and look at

the company as unbiasedly as you can and then give yourself

a little score out of ten on all four of those.

If you're scoring under seven, it's time for you

to go get a mentor or someone to help

you out with aspects of your business. Absolutely.

And again, for listeners, how to reach Misty

is going to be in the show notes.

They can pop to the website.

The website is under construction. The old one's up.


And then soon to be the book is being published.

So Dishes Dot, so I

didn't really think about that.

Url, no, that's brilliant. I love it.

But anyway, will be the

book title for female entrepreneurs.

So that's in production a couple

of months time for that one. Good.

Well, the podcast will be up and running

and we'll be able to find you.

That's good. All right. Well, thanks so much.

Let me cut to the final sponsor plug.

Today's episode is also sponsored by Bold Apps.

Bold offers a full suite of proven apps for

Shopify and Shopify Plus us to help you grow your

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So you've been listening today

to the Traffic Handler podcast.

Misty, thank you so much for joining us.

You're welcome. Brilliant.

We're all about getting new customers, making

sales, growing your retail business with ecommerce.

I'm your host Amy Biddle get more at

me and until next time, go sell more stuff.


Podcast music by Dan Lebowitz.