Ecommerce Shopify Store Masterclass | Dan Nikas

Today my guest is Dan Nikas. A former homicide detective sergeant of 17 years, Dan turned his policing skillset to ecommerce in 2015 when he founded & ran Gearbunch, turning over US$4m in its first year. Dan is a Facebook Global Trainer, A Klaviyo Silver Partner & an in-demand Keynote speaker at industry events worldwide.

Like what you hear? Find Dan at EliteBrands.org, and his store at GearBunch.com.

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Full transcript of the episode:

23 days to convert a customer from

first impression that they have with us.

Knowing those sort of statistics gives you a lot

of confidence, and it allows you to be able

to spend your money and know that that return

is eventually going to come back.

Hey, everybody, you're listening to

the Traffic Handler podcast.

I'm your host, Amy Biddle.

We're about getting new customers, making new sales,

and growing your retail business with Ecommerce.

My guest today is Dan Nikas.

Dan is a former homicide

Detective Sergeant of 17 years.

He turned his policing skill set to ecommerce in

2015 when he founded and ran Gear Bunch, turning

over $4 million in its first year.

Dan is a Facebook global trainer,

Klaviyo Silver partner, and an demand

keynote speaker at industry events worldwide.

Dan, welcome.

Hey, thanks for having me on today. Super excited.

This is going to be a great conversation.

You and I met at a conference back in

2018, and we had a really brief conversation.

And ever since then, I've been sending clients

to kind of stalk your activities online.

Yeah, I do remember meeting you.

That was probably the last trip.

In case you can't tell from my accent, I'm

Australian, and that was probably the last trip that

I was able to do before Covid hit.

So we've got some really strict travel restrictions here

in Australia where we couldn't leave the country.

We only just started to leave the country now.

But that was my last overseas speaking gig, I think.

And that was four years ago now because I had

a couple more lined up and they got canceled.

So it doesn't feel like that long ago, but obviously it

was well, it was a long time ago, but even then.

So you'd had Gear Bunch going

almost three years at that point.

You had done amazing things.

Let's use that as our launching spot. Sure.

We want to talk about how you got Gear Bunch in

the position that it was in even after one year. Yeah.

So it wasn't like Gear Bunch went from

zero to full moon in one year.

And I had no experience in this industry.

I had been medically retired from the

police, and I was into fitness.

And I had a fitness website, and I got

introduced to Teespring, which was for those that don't

know, it's a print on demand T shirt model

that came out would have been 2013, I think.

And it was a really unique way to

sell products that didn't exist and they didn't

get made until obviously the person bought it.

As part of that, I sort of realized, well,

I can't keep trying to sell T shirts and

hoodies to my fans and my fitness website.

So I looked at Facebook advertising and found

that I had a real knack with it.

And that's what we talk about.

What you mentioned is that I took my

policing skill set and applied it to marketing.

So I don't have a marketing background.

I never went to University or College.

I went to the police Academy when I was 19.

No, IT background.

Everyone seems to think that that's what

you have to do to be successful

in this industry and you definitely don't.

So what I did find is that I developed a skill

set to find people that didn't want to be found.

And if I did find someone, when I

was a Detective in homicide, they were going

to jail for the rest of their life.

There was no incentive for them to be found.

Like, I had to find them.

They were hiding from me.

And then all of a sudden

I get shown Facebook advertising and

everyone's telling me everything about themselves.

People are leaving clues everywhere about themselves.

And I just found it so easy

and fascinating that I could find people.

And when I found them, they were happy.

I found them because I was putting a product in front

of them that they wanted that they were interested in.

So I was very successful selling T shirts

for teachering that became one of their sort

of global ambassadors and global trainers.

And they fling around the world to teach

people how to sell using Facebook ads.

But what I did notice in 2015 is

that the market started getting really saturated.

They are doing a great job promoting that platform.

Facebook ads is becoming more mainstream.

And there was so many people doing it.

And the market started.

There was a lot more competition.

It started a lot more saturated.

So I had a look at

drop shipping using drop shipping models.

It became fairly popular at the time.

I was like, I did it for like

maybe six weeks and I hated it.

I didn't feel and this isn't drop shipping.

If that's your jam and that's what you do, that's fine.

But for me, I just didn't enjoy

the customer experience that it provided.

So I moved away from that and then was sort of like

up in the air about where to sort of progress now.

And I got approached by a company

called Printful, and they were then doing

they just launched Print online for lengths.

And they knew that I had

been one of Teespring's better sellers.

And they said, do you want to test this?

So I said, yes, sure, I'll give it a go.

Did my market research realize that the gap

in the market for leading is inactive?

Whereas at that time, most of the time when you walked

into a retail bricks and mortar store, all you could sort

of buy or find was very plain, active website.

It was black or it was very solid colors.

There was nothing that expressed people's personalities or

people's interests or hobbies and things like that.

So I said, all right, we'll give it a go.

Got some designs together based on niches and interests that I

knew had sold well with the T shirts and through a

website up, and I called a Gear Bunch because I had

no idea that it would become a brand.

It was an accidental brand.

It was a bunch of gear, which

is where the name comes from.

So it launched a dozen designs and the

leggings to the niches that I knew had

performed well previously, and it just took off.

And it was just a case of then having to keep up

with the designs and just launch as much as we could.

And that's how it went so well.

In the first year, we hit a pocket

of the market that was really under serviced.

So we provided a product to all these super

passionate women at the time who were unable to

express their personality or their interests through what they

were wearing when they were just sitting around the

house, going to the gym, going, walking, having coffee,

whatever it might have been.

And it really just resonated with

them and took off exceptionally well.

Distinctive.

You could look at these things and say,

oh, that's not this other famous yoga brand.

No, that's not.

And we didn't try to bootstrap like I did well

selling shirts, and I had enough money to launch Gear

Bunch and pay for ads and stuff like that.

But at the end of the day, I had a

mortgage and three kids, and I wasn't heavily backed.

I didn't have any investors.

It's all out of my pocket, and

I had to be smart about it.

And I was like, part of that strategy was don't

try and compete with the LuluLemons of the world.

I'm never going to compete with them, so I need

to be focusing on that .1% of women around the

world that don't just want to wear plain athleisure.

I want those women that want to

express their personality, that want to show

the world what they're interested in.

And so we came up with all these really bright and

vibrant and crazy designs, and it's not for most people.

And that's the whole idea.

My wife looks at it and just cringes.

She's like, oh, my God, she's

like, do people wear that?

And I'm like, yeah, people love it.

And she's more conservative with that sort of clothing.

And I know that if she goes, oh, my

God, I can't even believe people wear that.

I know it will sell.

If she walks in and looks at

design and says, I love that.

I'm like, God, that's not going to sell.

It's not going to go.

That's a great test.

That's great. Yeah.

So that was part of our strategy is

be different to what's already out there.

Be very different.

So we're not competing with them.

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still the same standards, but we're not going

after that same pocket of the market. Right.

And by distinguishing yourself, you attracted

a major contract with Marvel, right? Yeah.

So it's funny.

I got a phone call and I

honestly thought it was a joke.

Like, my mates are always trying to play jokes on me.

And a lot of my mates, who I had to a former

police, find it hilarious that I now sell leggings for a living.

So I quite often would get phone calls and

they'd be like, oh, it's Mark Zuckerberg from Facebook.

And this guy rings me and he tells me

his name and he's from Disney.

And I'm like, okay, who's this?

And eventually convinces me he's from Disney.

And we struck up a conversation.

And basically his wife had come across our ads

and loved and bought some gear and loved it,

showed her husband her husband then started the wheels

in motion for us to partner with them.

And we actually partnered with them

as part of their Marvel range.

Bought out a lot of really cool leggings based around,

like The Avengers and Spiderman and things like that.

We've come to the attention of

a worldwide company, which was fantastic.

And the thing that was funny is that when he rang

me, he couldn't quite figure out where my accent was from.

And I think it was a Friday night, he rang me and

I was like, I was a bit dismissed by him to start

with, thinking it was a joke because it was a Friday night.

He goes, Where are you?

And I said, I'm in Australia.

And he said, what time of day is it?

And I said, it's like 8:30 on a Friday night here.

And he's like, oh, no wonder you're sort of not so

quick to take up what I'm trying to tell you.

And I was like, yeah, I honestly thought it was a joke.

And that's sort of how the conversation started.

And that's who we are.

We're pretty real.

But, yeah, the systems and strategies that we

put in place with Gear Bunch bought us

to the attention of the global market.

They thought we were a big American company.

And he was quite shocked when he realized we weren't.

Right.

Well, the fact that smart, you, you were doing

business in a time zone in a market that

was exponentially bigger than the Australian market.

So right from the beginning.

Right, well, we had to.

Well, a couple of reasons.

Again, it was the strategy.

So to start with, all our products made and fulfilled out

of the US at that stage, it's expanded since then.

But when you're doing print on demand,

there's a lead time compared to others.

And in the age of now, Amazon, where you

can get order and get stuff delivered in one

day, we need to be conscious of that.

So I would only market in the US to

start with because I needed to make sure that

it would take us three or four days to

make the product once the customer ordered it.

If I was to send it to

Australia, it would be another three weeks.

So we'd be looking at a three to four

week time before the customer received the order.

In the States, we get them delivered in under

two weeks, usually about ten days, which is acceptable.

And we tell people that we can make

the product for them, so they're always happy

to wait that little bit longer.

We don't tell them we don't make it until you buy it.

We put that unique selling proposition on it, but we

make it in the USA just for you.

The other reason that we went, I went with America

is Facebook, and this is the Detective side of me.

Facebook at that time held a lot more

third party data than any other country.

So they used to buy a lot of data from third parties.

Every time you go to your credit card or

your rewards card or something, when you go to

the shops, those companies aggregate all your information, they

sell it to companies like Facebook.

The US at that time, from memory,

was the only one that had that.

The third thing is we had a lot of extra targets.

We knew a lot more about the users.

The other third thing is, I think on Facebook,

we have 220,000,000 possible users we could target.

In Australia it was 20.

It was 10 times the audience, we

had more information on that bigger audience.

Our products were made out of there.

So that was the strategic decision

was to sell it there. Yeah.

Now the whole thing is brilliant

and the story is amazing.

I'm sure everyone wants to emulate what Gear Bunch has

done and what you have done with the brand.

When I met you in 2018, you were teaching

on how you got to where you got and

the strategy, the tactics of your ad account.

So you and I both know it's a big enough pie

for everybody to play the game if they want to.

So can you talk about that transparency?

Because that's gold. Yeah.

So there's a couple of things that sort of led me

to make the decision to get up on international stage and

show people exactly what I was doing, what my brand was,

what ads I was running, what my strategy was.

The first is when I got

medically, retired from the police.

That was not a great time in my

life and I'd never done anything else.

I'd been at the police Academy since I

was 19... 17 years as a police officer.

I never went to University, I never got

a trade, I'm not good with my hands.

And I was faced with the prospect of being

unemployed with no transferable skills into another industry.

You're a police officer or you're not.

There's not a hell of a lot

you can do after that career.

It's a very unique position.

So I was very depressed and just sort of

hit away from the world for the while.

I was a bit embarrassed that I'd been retired, and I

just immersed myself in the online world in terms of trying

to figure out how can I create a living for my

family without having to go and interact with people, because I

didn't feel like doing it at the time.

And what I found and it's still true to this day,

is that there are so many people that are willing to

help you with no expectation of anything in return.

And so many people helped me get to the point where

I developed enough skills where I could launch gear bunch that

I promised myself that if I was ever in that position,

I would help as many people as I could as well,

because that's the way the world works.

The other thing is that I

hate with a passion the gurus.

There are so many gurus out there, and we're

seeing it now with TikTok as an example.

Years ago, it was all the Facebook

gurus, and now it's the TikTok gurus,

and there's no transparency with them.

They just show you flashy numbers and they

say, look what we did, and they've got

absolutely nothing to back it up.

They're like, oh, I can't tell you what my brand is.

I can't tell you who we're working with.

I can't tell you anything.

All I want you to do is pay me money and

I'll put you into our program and we'll run your ads

for you without any sort of there's no credibility behind it.

Some of the gurus are reasonable.

The ones that aren't the gurus are the best ones.

But I was an anti guru guy.

And so instead of getting on stage and

saying, well, this is what I do.

And without any sort of validation with figures or

what's my brand or who I've worked with, I

just thought, well, that could be crap.

It could be I Googled this, and this is

what Google told me I should do big deal.

Until you've got your own skin in the game and

you're actually spending your own money and there's a risk

of losing your own money or damaging your own brand,

then I sort of think, well, it's nice, but I

don't have that inherent trust with you yet.

So I made a decision to get up

on stage and just be honest with people.

The other thing is that, as you know, is that if

I get up and I tell you my brand, that's fine.

It just means, you know, that it's mine.

But people can find that anywhere.

It's open source, it's everywhere.

And I get up and talk about Facebook ads.

I'm good at Facebook ads.

I'm one of Facebook's global

trainers now, which is fantastic.

I'm part of the Business Council in Australia.

So I know Facebook ads really well.

I get up on stage and I tell you what I'm

doing with Facebook ads because I know that even if you

just copy my Facebook ad strategy, as good as I am

at them and you know what my website is, you're still

missing so much that it is like that iceberg analogy.

Like Facebook ads is the tip of the iceberg.

It is what goes on underneath

is what really powers Gear bunch.

Now, the results that I was getting with the

Facebook ads even back in 2018 were fantastic.

And people are like, wow.

And then they'd see my strategies and they

were like, I'm kind of doing that already.

Why aren't I getting those results?

And what I wasn't telling them is that

this whole Omnichannel presence that I had.

So I was really heavily focused on

email marketing and SMS marketing as well.

So it just complimented.

I had Google ads running, also had Pinterest

ads running and it just created so many

touch points and they all complimented each other.

I wasn't just relying on one paid traffic

source and that's what people were getting.

So there were so many people that came

out and do almost directly or not almost.

They directly copied our website, got my Facebook strategies and

tried to implement it and they were trying to call

me out that what I was saying was not the

truth, that it was fake and that my figures were

my screenshots were doctored or something like that.

I've got no reason to like, why would

I get on stage and say that?

Because the reality is if you go on

stage, you don't get paid to do that.

No, you can ask to go and you're

like, cool, I'm going to do it.

I didn't even have an agency

or course that I was selling.

So I was just getting up on stage and just

chatting to people because one, I enjoyed it too.

I like helping people.

That's the thing I miss the most about the police.

And three, I live in a small town

of 5000 people in regional Australia, so there

is no one else doing what I do.

So when an opportunity comes up for me to go

to a conference and speak or be a guest at

an event, I'm going to do it because you've got

to surround yourself with these people and make new connections.

So when these people copy and fail and then try

and call me out as being fake, I'm like, whatever.

I got no gain from trying to say,

trying to over inflate what I'm doing.

I just knew what I was doing was working right.

Well, it was working.

It was working so well that you were in

the seven figure club right from the start.

But anyone has to realize you have to be

multi channeled in a way to achieve that level.

Whether it's ads, definitely email and you've gone

super strong in the direction of email.

Now you're teaching that as well?

Yeah, I self taught everything to

myself through email and selftaught.

I don't mean like, I created the wheel.

I went and Googled it.

I would do a lot of

what Russell Brunson calls funnel hacking.

I would go into brands that I thought were really

doing things well, and I would opt in and just

follow their flows and see what they were doing.

And I did that for a good two

years, running our email solely in house.

And what I realized is that every

other paid traffic source that we had,

you're playing in someone else's backyard.

So if Facebook or Instagram decide to change

the rules, well, they change the rules.

You're playing in their backyard.

If Google decides to change like they

have, they're like, they're going to change

their Privacy and they're going to make

you do Performance Max campaigns as standard.

Well, then you've just got to adapt.

Same with Pinterest, same Snapchat, same with TikTok.

They're all the same.

They can all be the newest and

greatest, but they're all essentially the same.

You are using someone else's platform,

you don't own the data.

So the only ones that I could find at

the time in terms of marketing that you did

on the data was SMS and email.

Now, email have been around since the beginning of

the Internet, and it has become entrenched in our

culture to the point that even my kids, as

not even teenagers, have their own email.

It's just a way that our

society communicates with each other.

So it's not going anywhere anytime soon.

So I thought, well, it's one of the

only channels where I own the data.

If I want to pick up and leave one email

service provider and go to another, I can do that.

If I want to send a message to my subscribers.

I don't have to be bound by

the terms of service of Facebook.

Obviously, there's rules around email.

You can't be spamming and you got to make

sure that you go into primary boxes and all

of the best practices that go into it.

But essentially, as an example, if I want to show up before

and after photo on an email, I can show up before and

after a photo on an email, they're going to say no.

If I want to send an email about how to make money

online, I can send an email about how to make money online.

Not that I do, but just as an example,

there's some really glaring terms of service that inhibit

what you can and can't do on Facebook or

Instagram or even Google, Pinterest, all of them email.

You control it yourself.

You control the frequency, you control the cost, you

control what's sent out, you control which segment of

the audience it goes to, and it's totally transparent.

So when people would come to me and they'll be

like, oh, can you run Facebook ads for us?

And I was just like, you know what, it's

not something that I love doing it for myself,

but it is like day trading at scale.

You're in there every hour of the day. Pretty much.

That's right.

Automated rules have made it a

bit easier, especially when I'm asleep.

But fundamentally, you're in there a lot.

So to do that for another brand and to

have these fluctuations in performance with someone else's money,

I just like, that's just not I don't want

to wake up every day and stress about that.

And the other thing is, I knew that my email

marketing was picking up a lot of that slack.

So when there was fluctuations in performance, my

email marketing was picking up the remainder.

It was converting those people that

didn't convert through the ads.

That's sort of how I got into

the email marketing side of it.

And thank God we did.

Because during Covid, when Covid hit and what it meant

for Facebook ads was a bit of a disaster.

Like, it was good to see so many bricks and mortar

businesses have to go online or not have to go.

It wasn't good to see them go online.

It was good that they decided to go

online when their shops were shut down.

But what that did do is it increased

the competition on the platform and it's ridiculous.

So the cost because it's an auction

based platform, the costs were ridiculous.

And then there was this glut.

There was extra traffic.

There was so much extra traffic because

everyone was sitting at home bored and

they're on their phones or their devices.

And the quality of the traffic was terrible

because people weren't buying, they were just bored.

So they weren't in that buying frame of mind.

They were just scrolling.

And so we had increased costs. We had extra traffic.

That wasn't converting.

The thing that kept us profitable was the email on

the back end because we could retarget them, we could

create more touch points, we could build trust with them.

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And that's when we started helping other brands with email

marketing as well, because we saw that it was keeping

our brand profitable and other brands were coming to us

and we cannot get our Facebook ads to work.

And said, how are you surviving?

And I'm like, well, this is what we're doing.

And that's how we started helping

other brands with email marketing. Very reluctantly.

I never wanted to be an agency because I've

been burned by a few agencies in the past

to promise the world spend your money on ads.

And then the performance was worse than what was far

worse than what you could get on your own, and

you were trying to free up your own time.

But the performance was terrible.

In fact, some of them actually lost this money and they

would still build us at the end of the month.

And I'm like, how can you guys I know that you got

a business to run, but I feel dirty if I lose a

client, if I lost a client money and then say, oh, by

the way, can you also pay thousands of dollars for the privilege?

And I was just like, I don't

want to be one of those guys.

But I sort of softly got into it

just by helping brands that I'd known or

helped over the years with other things and

got into helping them with their email marketing.

I took a look at your Blueprint that you

give out, and it reminded me of your Facebook

ad structure, because of course, you're doing things smartly.

You're using all of the touch points that

are available to us in the platform.

And then you went on to become a Silver.

What is it?

Klavyio partner?

Yeah, Silver Partner.

And that's a certification that you have to earn.

They don't just hand that out.

No, it's not only something you have to earn,

it's something that they survey people that you help.

And if they give terrible feedback, then you're

not going to be a partner anymore.

You're doing a terrible job.

We're pretty proud of that.

And like you said, I don't like reinventing the wheel.

So the email marketing strategy you spoke about in the

Blueprint, it is fundamentally based on the stages of awareness

that have been around since the dawn of marketing, since

people were knocking on doors, trying to sell things to

you or doing letter box drops.

There's nothing new and fancy

about marketing on the Internet.

You're still dealing with humans.

People sometimes forget that there is a real life

person on the other end of that device that

you're trying to convert into a customer.

And the same psychology applies.

So I would take my and I

do this with all our paying media.

I take the stages of the funnel, the

stages of awareness, and I implement that into

email marketing or SMS or Pinterest or Facebook

or Instagram or Google, whatever it might be.

You need to talk to them at the stage,

at the level of awareness that they're at.

And you don't talk to a repeat customer

the same way you talk to a customer

that's hearing about you for the first time.

So why would you just send emails out

to everyone, put them all in one category,

and say, here's a new product?

Because who cares, right?

And not have ever heard of you.

And they're like, well, that's great, but

I don't even know who you are

or someone's bought off you twelve times.

And they're like, why is he telling

me that you now have leggings?

Like, I've already owned twelve pairs.

Great people just lose that.

They've just don't seem to get it.

They just seem to over complicate it.

So I just thought, why

not implement the same strategies? Absolutely.

And it's not just the platform strategies,

but ultimately it's the underlying message.

So somebody could locate your structure in

the blueprint and completely whiff on the

messaging and it wouldn't work.

It just wouldn't work. Exactly.

So like the blueprint you're talking about, I

give people I call it my lead seven,

which is the seven foundational automation that we

set up when we're building out email marketing.

And that goes from every stage of that buying

journey that buys journey from being problem aware, but

not solution aware to coming to your website and

looking at products to adding something to cart to

starting a checkout to eventually buying.

And then your cross sells and the up sales sells.

And then if they become disengaged, how

to win them back as customers.

So you can see there's a genuine flow

of that customer journey through your website.

And at every stage, wherever they drop out, they

get put into a segment and they get sent

specific information and specific emails relating to that part

of the journey that they're at.

So it's crucial.

It's not just a good idea.

Oh, absolutely not. No.

Especially these days, you can't just throw an idea out

there and expect people to mail you their wallet.

It's not going to work.

No, it just doesn't work.

Absolutely not.

Massive testament to the system.

And the way that we run it is we sell

our products sell for $88 as an individual product.

Our average order value is $150.

So people are buying, every time they buy,

they're buying about one and a half times,

one and a half pairs of leggings.

The other testimony is we have

a 50% repeat customer rate.

So when you know those figures and you know that they're

coming from all these different touch points, it gives you a

really good ability to scale even at break even on some

paid traffic mediums because, you know, the lifetime value of the

customer is about for us is $215. Yes.

So I can sit in the market longer and pay to

acquire a customer for a hell of a lot more than

other people because I'm not doing one off sales.

I know that customers worth $215 to me.

So I'll run it break even over here.

I'll pay $90 to acquire a customer because

I know my average order value and my lifetime value.

And that's not just from, like I said, Facebook

ads, which is what I would get on stage

and talk about that was from everything. Right.

Going into it. Exactly.

And so it changes entirely how you think

about Retargeting, because Retargeting is not just top

of funnel on Facebook, bottom funnel on Facebook.

It's top of funnel on Google or Facebook or Pinterest.

And then what happens when you email or what

happens when they sign up for SMS, that's retargeting.

And it entirely changes the face of that structure.

It does.

And I tell people and I'm happy

that you use me as an example.

I tell people, hey, go onto my website and have a bit

of if you want to get an idea of what I'm doing,

go onto my website, have a look at a few products, add

something to cart, start to check out and abandon it.

Don't buy anything and just see the system at play.

When you're online anywhere, you're going to see something from

us or you're going to get emails from us or

you're going to get some messages from us.

But fundamentally, you are going to hear from us.

And there's a cycle.

There like not everyone that comes is going to be

a customer, and eventually they'll fall out of that cycle.

We don't do it indefinitely, but

more often than not, people convert.

It takes us on average, 23 days to convert a

customer from first impression that they have with us.

Knowing those sort of statistics give you a lot

of confidence, and it allows you to be able

to spend your money and know that that return

is eventually going to come back. Right? Exactly.

And I think this is we've been here probably

a little over half an hour, and I try

and keep the podcast consumable and short.

So I want to thank you for being here today.

Do you want to give us a couple... you've got

a couple of different websites to send people to.

Do you want to talk about that for a second? Sure.

Look, fundamentally, we've got an agency, and

we do take over people's email marketing.

That's all of the plumbing that goes into the back

end of Klaviyo, all the content, all the creative.

We become the email marketing arm for brands.

And that's not a cheap exercise.

That costs a few thousand dollars

a month for the brand.

And a lot of people aren't at that stage.

But what I did realize during Covid and then I

was for updates is that whether you're a large company

or a small company, we've got the same problem.

So I felt bad whenever I would have to look

at a client's account and say, look, it's just not

financially viable for you to bring us on.

And I can't do it for free and you

can't afford it at the moment because you're just

a start up or you're just slowly growing.

But they're still at the same problem.

So what I did is I created a

master class, which is just four weeks.

It's really easy to consume.

It's just over the shoulder.

Videos of watching me do what I do

in the first month with a client.

So the full setup of Klaviyo and

I only charge $97 for it.

So people can go in and spend a week and just smash

it out, or they can spend eight weeks to get access and

they have access to me in a Facebook group and it fills

my altruistic side that I get to help people.

I even consider giving it away for free.

But then there's that whole problem.

When you give people something for

free, there's no value on it.

They don't do it.

They don't use it on the same.

I sign up for stuff for free

and never even open the email sometimes.

So $97 is all it is and it's lifetime access.

You get behind the scenes.

We give you all the copy, all the creative,

all the templates, all the amount of emails you

need, all the triggers, the timings, everything.

It's all on the PDFs and you look

over my shoulder as I build it out.

Even all the subject lines are preview text.

We put all them in there.

So it's like you know nothing about email marketing.

You can come in and do

it if you're like an intermediate.

Well, then you just go through and check to

a certain point and then you implement our strategies.

Because if you're not making look,

I'll say I'll be conservative.

20% of your revenue from our market.

Very conservative, right? Yeah.

30% is our goal for every brand.

And we've got brands at 40% of their

revenue coming from our email marketing efforts.

But I don't want to over promise or over deliver

because some people come in and have email marketing.

I'm like, well, what would another 20%

do for you day and day?

Yes, I know that's easily achievable. Yeah.

So what's the website?

Where do they go to find this?

Well, can we put a link underneath the

it's going to be in the show notes.

We're going to have all kinds of. Yeah.

So what I'll do is I'll give you the

links below and it's called Automated Email Profits.

It's the master class.

You can sign up and I'll send you out a

PDF and then you can have a look at a

video of me, one of the videos from the course

showing you how the training is conducted.

Make sure it resonates with you.

Because I know sometimes when you listen to people like,

oh man, this guy knows his stuff far out.

He's annoying to listen to and you don't want to

spend four weeks listening to someone who annoys you.

I get that some of the best trainers and some

of the most popular trainers in the world I dedicate

almost fall asleep listening to and others I just love.

So you've got to find that fit for you.

If you watch the free videos that I've got, it's one

of the lessons out of the course and you like it

while the rest are going to be the same.

I talk the same.

I've usually got the same background

behind me with my kids drawings.

I'm pretty casual and I'm easy to approach.

I like having a chat. So perfect.

Jump on in and let us know

your thoughts and yeah I'm easy awesome. Great.

Well, Dan thank you so much.

I'll do our outro here and

really appreciate you being here.

So you've been listening to the Traffic Handler Podcast,

getting new customers, making new sales and growing your

retail business with ecommerce I'm your host Amy Biddle. Get

more at AmyBiddle.me and until next

time: Go sell more stuff.

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Podcast music by Dan Lebowitz.
https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w