The Control Myth

A lot of us got into business to be in control.

We wanted control of our days, our lives, our destinies.

You started your business...
  • to serve a group,
  • to be available to your family better than you could at a job,
  • to make some extra cash...
  • to travel,
  • or you just liked your products and you thought others would, too.
But let's back up here...

Let's define control. Because I imagine, if you're honest, you're not feeling in control about your business.

Oxford Dictionary says:
"The power to influence or direct people's behavior or the course of events."

I have a better idea -- a reframe, if you will.

Compare the concept of control, however, to an offer (also from Oxford Dictionary):
"Present or proffer (something) for (someone) to accept or reject as so desired."

Want to feel control in your business?

Make offers.

See, having control is about getting what I want. It's not about my customer. It's not about giving. It's not about her interest. It's about "what's in it for me".

That "what's in it for me" is the exact same song your customer is singing the moment you appear in their view.

Looking again at our definitions above, if you want to influence or direct your prospects' behavior, present something she can accept... or wants... or craves.

Have I got an offer for you!

It used to cost thousands or tens of thousands of dollars to work with me. So I devised a way to share the info that I've used to make tens of millions of dollars for businesses over the past decade. At the moment it's the only way to work with me.

It's a print, monthly newsletter, and you can learn about it here:

The subscription includes a pretty sweet bonus book that you can only get with the subscription. It's called Acquire Convert. Repeat. The book outlines the entire framework that my high-paying clients have used to bank the big bucks and transform their businesses.

So head over to and check it out.

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